David Bohrman, former Current TV President and former CNN Washington bureau chief and chief innovation officer at CNN Worldwide, is launching a new over-the-top (OTT) video service that will cater to progressive Americans, called the Political Voices Network (PVN).
- The network will be both advertising and subscription-based, offering $10 membership access to content across platforms, discounts for live events and more.
- The effort is currently self-funded, but Bohrman is seeking a seed round in the $3-5 million range. He plans to launch the network by the second quarter of this year.
Why it matters: Bohrman argues there has been a vacancy of progressive voices in the video space compared to the right. On the "left" he sees only The Young Turks as being a viable competitor, compared to many more consumer options for video streaming on the right, like Glenn Beck's The Blaze, One American News Network (OANN), Newsmax, Rush Limbaugh, Mark Levin's CRTV, and more.
From a business perspective, more consumers are looking to streaming options for news and sports, two topics that are mostly still watched live. Bohrman says he is interested in expanding to sports in the future.
- PVN will be available on www.leftisright.com, and on the major platforms of Apple TV, Roku and Amazon Prime, as well as on mobile iOS and Android devices.
- The network plans to air more than 20 hours each day of live political news and insights.
- On-air talent includes Stephanie Miller and Bill Press, and more to come.
- Bohrman plans to hire roughly 18 employees for launch.He plans to keep staffing light and utilizing much of the infrastructure that is already built-in with the existing shows.
Source: Axios.com
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