One of the most critical constituencies for Democrats in the 2018 elections will be the youth vote. The challenge, however, is getting them out to the polls.
| Those under the age of 54 - Generation X, Millennials and the post-Millennial generation comprise 59% of eligible voters in the United States but, according to Pew Research, "if past midterm election turnout patterns hold true, they are unlikely to cast the majority of votes this November." |
Since 2014, the number of voting-eligible Gen Xers, Millennials and post-Millennials has increased by 18 million, while there are now 10 million fewer eligible voters among the Boomer and older generations.
In the 2014 midterm election, only 39% of Gen Xers who were eligible turned out to vote, and only 22% of Millennials-those born between 1981 and 1996 - cast their ballots. The question remains, then:
How Do We Engage Millennials?
NewFounders, a group of politically motivated, tech-driven groups and leaders, conducted an extensive focus group among it, millennial thinkers, to produce an in-depth action paper on the subject.
The document is aimed at aiding candidates, politicians, state parties and political organizations on how to engage the 22 to 37-year-old demographic.
Contributors include voices from Goodwerk, Gather, DoSomething.org, ChangeBetter.org, Swing Left and a host of innovative young minds.
The paper examines, at length, the personalities and motivations of Millennials, and the do's and don'ts of political engagement and communication.
The Generations Defined
| Generation | Years Born | 2018 Age |
| Post-Millennials | 1997-after | 18-21 |
| Millennials | 1981-1996 | 22-37 |
| Generation X | 1965-1980 | 38-53 |
| Baby Boomer Generation | 1946-1964 | 54-72 |
| The Silent Generation | 1928-1945 | 73-90 |
| The Greatest Generation | 1901-1927 | 91 & Older |
Check it out: How To Engage Millennials
Learn More about New Founders
No comments:
Post a Comment